BRIEF CV

Marc Perelló-Sobrepere, Ph.D. (Ramon Llull University), is a Professor and Researcher at EU Business School, where he teaches bachelors and masters courses. He also serves as the Research Coordinator for the Barcelona Campus, fostering a collaborative research environment and driving innovation in business education. He holds prestigious accreditations from leading independent bodies, including ANECA in Spain, AQU in Catalonia, and the Higher Education Academy (FHEA) in the United Kingdom, recognizing his excellence in teaching, research, and publishing at the highest international standards.

Dr. Perelló-Sobrepere has extensive academic experience, having taught at prominent institutions such as Universitat Autònoma de Barcelona, Universitat Ramon Llull, Universitat Abat Oliba, ESIC Business School, Universitat Internacional de Catalunya, Johan Cruyff Institute, EAE Business School, and IQS Business School.

With a strong academic background, his research specializes in new media, communications, digital transformation, humanities and social studies. His work has been published in top international, peer-reviewed journals, and he has presented his research at renowned institutions, including the University of Westminster, the University of Amsterdam, and the Free University of Brussels. As a visiting scholar, he has collaborated with the University of Manchester, City University London, and the University of Copenhagen. Additionally, he was invited by the South Korean Ministry of Foreign Affairs to discuss the social implications of the Metaverse in Seoul, South Korea.

With over 20 years of professional experience, Dr. Perelló-Sobrepere seamlessly integrates his expertise into his academic career. He has led consulting and advisory projects spanning advertising, marketing, and communications, tackling diverse objectives such as business internationalization, market entry strategies, and digital marketing. His client portfolio features globally recognized brands, including FC Barcelona, BMW, Mini, Volkswagen, Coca-Cola, Rakuten, Danone, and Adidas, amongst others.

This unique combination of academic expertise and industry experience allows Dr. Perelló-Sobrepere to bridge the gap between academia and real-world business, offering a comprehensive and impactful perspective both in the classroom and beyond.