BRIEF CV

Marc Perelló i Sobrepere, Ph.D. (Ramon Llull University), is an Associate Professor & Researcher at EU Business School, where he teaches undergraduate, graduate, and MBA courses. He is also the Research Coordinator at the Barcelona Campus, leading initiatives to promote a collaborative and dynamic research environment. His scholarly work is recognized and accredited by ANECA (Spain), AQU (Catalonia) and Fellow of the Higher Education Academy (UK).

He holds en extensive academic experience, having taught at ESIC Business School, Universitat Internacional de Catalunya, Universitat Autònoma de Barcelona, Universitat Ramon Llull, Universitat Abat Oliba, Johan Cruyff Institute, EAE Business School, and IQS Business School.

With a diverse academic background, Marc’s research focuses on Digital Communication, Media Ecology, Sociology, Narrative Studies, Tech, and Innovation. His work has been published in top international, peer-reviewed journals, and he has been invited to present his research at prestigious institutions such as the University of Westminster, the University of Amsterdam, and the Free University of Brussels.

He has also been a visiting scholar at the University of Manchester, City University London, and the University of Copenhagen. Recently, Marc was invited by the South Korean Ministry of Foreign Affairs to discuss the social implications of the Metaverse in Seoul, South Korea.

Prof. Perelló combines over 15 years of industry experience with his academic career, having led consulting, marketing, and advertising projects for globally recognized brands such as FC Barcelona, BMW, Mini, Volkswagen, Vichy Catalan, and Banc Sabadell. He has worked with leading agencies like Havas Media, Cyberclick, and Creativialab (Atrevia).

In addition to his teaching and research, Dr. Perelló has held significant leadership roles, including Assistant to the Dean at EU Business School, Academic Director at ESIC and Subject Coordinator at EAE Business School. These positions have allowed him to bridge the gap between academia and industry, integrating real-world business experience into his academic practice and offering students valuable insights into the professional world. This unique combination of academic expertise and industry experience enables Prof. Perelló to offer a well-rounded perspective, making a lasting impact both in the classroom and beyond.